OneSip

A fast-paced coffee brand reinventing caffeine consumption through portable chocolate bars and jelly packs, with a bold, playful take on coffee.

problem

Coffee branding has become repetitive, with brands often positioned around either luxury or everyday consumption. This creates an opportunity for a more playful and unconventional approach to coffee and caffeine. The challenge was to build a distinctive brand that reimagines coffee beyond the traditional cup through formats such as **energy gels and chocolate bars**, while retaining its recognizable taste and character.

solution

The brand is a fast-paced coffee and caffeine brand that reimagines how people consume coffee beyond the traditional cup. It translates the taste and energy of coffee into playful formats such as chocolate bars and energy gels, creating a more portable and unconventional caffeine experience. Through a bold, pop-driven visual identity and packaging system, the brand positions coffee as something energetic, fun, and made for modern, fast-moving lifestyles.

The brand’s visual identity was built around bold colours, overlapping graphics, and dynamic compositions to communicate energy and movement. A polar bear was introduced as the brand mascot, adding a playful and unexpected character to OneSip. This came through in the hero visual, featuring the bear taking a OneSip bar from a vending machine in the Antarctic.

OneSip reimagines coffee for people who do not have time to slow down. Built around speed, convenience, and everyday energy, the brand transforms coffee into portable formats such as chocolate bars and energy gels, creating a new way to experience caffeine without compromising its taste.

The identity uses bold colours, overlapping graphics, and dynamic compositions to communicate movement and energy. A playful polar bear mascot adds character to the brand, while the visual system maintains consistency across packaging and communication.

Packaging extends this identity across bars and gels through a flexible system designed for portability and recognition. Marketing creatives carry the same energetic language across digital and physical touchpoints, creating a cohesive brand built around movement, caffeine, and a playful approach to coffee.

year

2025

timeframe

3 days

tools

Illustrator, Vizcom, Kittl, Figma